product & concept test

Make confident product decisions before you build

Test concepts, features, and positioning fast. Understand what resonates, what doesn’t, and why
so you can prioritize what moves the needle.

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How Glaut AI-based research enhances product & concept testing

Glaut helps you assess concept appeal and purchase intent, uncover areas for improvement, and benchmark against competitors.

Data Collection
Data Analysis
Reporting

Data Collection

Collect high-quality customer insights at scale with open-ended, AI-moderated interviews in 50+ languages. Upload images or videos to showcase your product or concept.

Data Analysis

Analyze qualitative feedback in minutes with Glaut: from thematic and interpretative analysis to instant Excel or SPSS exports.

Reporting

Turn data into ready-to-share reports with Glaut’s AI agent featuring narrative summaries and insight charts linked directly to real verbatims.

Read the Report

"Glaut enables us to gain deeper insights. It’s particularly powerful in areas where we want to go beyond the surface, and it helps even our most reserved respondents open up."
- Silke H., Senior Researcher

Read the success story