Where modern researchers do their boldest work

Today’s leading research firms and in-house teams trust Glaut to shape what's next in research. Gaining deeper insights and moving faster, without compromising methodological rigor.

Trusted by agencies shaping what's next in research

Glaut OS

The agentic operating system for the research workflow

Glaut’s agentic OS orchestrates specialized agents across the full research lifecycle, inside a single auditable environment that plugs into your existing stack and blocks bad data upstream. Delegate the grunt work, own the judgment.

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AI listening

1. Data Collection

Run AI-moderated voice interviews and classic surveys in one platform, so you can capture richer data without slowing down fieldwork. Dynamic probing helps you go beyond surface-level responses, while keeping methodological rigor.

2. Data Analysis

Glaut Intelligence codes open-ended responses, spot patterns across segments, and iterate on your analysis in minutes. Every finding stays traceable back to the original respondent source, so your team can move faster without losing confidence.

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When you think about salty snacks, what are the first products or brands that come to your mind?

Total Gender Age
Total male female 18–35 35–50 above 50
Base (n)Conf: 95% 99 53 46 35 34 30
Auntie Anne's 2%2%2%3% 0%3%
Kettle 6%6%7%3% 14% 7%
Ocean's Halo 1%0%2%3% 0%0%
Jolly Time 1%0%2%3% 0%0%
Happy Nuts 1%0%2%3% 0%0%
Popcornopolis 6%6%7% 9% 6%3%
Gone Toasting 1%0%2%0% 3%0%
Doritos 14%15%13%17% 12%13%
Kettle · 35–50 · 14%
Explain me the significance…

Usage & Attitude · Salty Snacks · AR Report

Executive Summary

The salty snack category is won or lost on the couch: 87% of last-occasion snacking happens during entertainment viewing, driven by boredom rather than hunger. Yet category satisfaction sits at just 3.4 / 5. A market structurally ripe for disruption.

Gender is the primary strategic fault line. Women lead on health-driven choice (51%) while men prioritise taste (43%). A 25-point split that should anchor product positioning.

Innovation white space n=99 · AR market
Opportunity
Demand → Satisfaction →
Variety
Health w/o trade-off
Premium texture
Familiar flavor
Bold flavor
Easy snacking
Indulgent
Chart added View in report
Jack
Ele

3. Report generation

Turn insights into a structured report workspace where your team can shape the story, align on the final version, and avoid scattered docs or duplicated work. When the report is ready, export it to PowerPoint and keep a clear source of truth behind every claim.

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4. Integration with your stack

Embed AIMIs into existing survey and panel workflows, or import research data from different formats for analysis. No need to replace your stack to get more depth from your data.

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Use cases

What Glaut is used for by researchers

Choose a use case to see Glaut in action: try the interview as a participant and read the report.

Highlights

AI-powered research, with the control researchers need

Glaut helps research teams collect, analyze, and report richer data with more speed and control.  Every insight is structured, traceable, and ready to turn into confident decisions.

Chat Assistant

Pressure test your thinking with an intelligent assistant available 24/7

The Chat Assistant gives researchers a natural-language way to explore the evidence, without exporting data or writing formulas.

The assistant run the analyses for you

Glaut performs multi-step analysis and helps you test hypotheses. You can quickly iterate, approve, and save the findings in the report.

Every finding is grounded in the dataset

Every answer is linked back to the relevant analysis and its verbatim, making it easy to verify accuracy before you approve or act.

Iterate on the report faster

Get instant answers by querying your trusted dataset and available context.

Who is it for

Who Glaut is for?

Glaut is designed to scale research with qualitative depth and quantitative breadth.
It helps researchers win and run more projects without sacrificing scale and accuracy.

SECURITY

Every insight is compliant and defensible

ISO 27001

Glaut is certified with ISO 27001, the internationally recognized standard for information security management.

GDPR

Our team is based in Europe, and we operate under GDPR regulation - the world’s strictest standard for data privacy.

From data collection and access management to findings, Glaut enforces rigorous standards to ensure your data stays secure, private, and compliant.

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Pharma MR with Glaut

Industry Memberships

FAQ

Get answers to the most commonly asked questions

How is Glaut different from traditional research methods?

Glaut combines elements of quantitative and qualitative research, offering a unique, scalable approach to uncover deeper insights.

Like Quantitative Research:
Scalable data collection: Gathers insights from large respondent pools, through a single URL.
‍Structured responses: Supports formats like yes/no, multiple choice, and NPS.

Unlike Quantitative Research:
‍Depth over numbers: Focuses on nuanced, open-ended insights rather than purely statistical trends.

‍Like Qualitative Research:
‍Open-ended questions: Encourages thoughtful, detailed open-ended answers.
‍In-depth exploration: Captures motivations, opinions, and emotional drivers.

Unlike Qualitative Research:
‍Efficiency: AI-moderated interviews are usually under 20 minutes, unlike long-form studies.
‍Scalability: Handles hundreds of respondents, delivering faster, broader insights.

We collaborate with independent institutions to test AIMI as a new methodology: read the findings here.

How and when to use Glaut natively?

While Glaut can be used as an add-on to a quant survey, Glaut shines as a stand-alone research programming software.

  • Data collection capabilities: Glaut handles both open- and closed-ended questions, coding responses automatically in real-time, and eliminating the need for additional tools to analyze the data.
  • Export flexibility: Glaut provides export features for all collected data, enabling advanced statistical or custom analyses in external software if needed.
How and when to use Glaut with another quant survey?

Glaut can seamlessly complement quantitative surveys by adding a qualitative layer of depth to your project:

  • Embedding Glaut in a quant platform: You can now embed Glaut directly within your existing quantitative survey software using an iframe. This integration allows respondents to complete AI-moderated open-ended questions inside the same survey flow, without being redirected to and from Glaut. The result is a smoother experience for participants and richer, more contextual data for researchers.
  • Best practice: Glaut voice interviews allow researchers to explore motivations, emotions, and detailed feedback, leading to richer answers from the audience compared to open-ended in a survey.
How does AI-moderation work?

AI moderation uses advanced LLMs to replace the human moderator in interviews, offering:

  • Human-like engagement: Interprets answers from respondents, and makes thoughtful follow-ups in real time to explore their opinions and feelings more in depth.
  • 24/7 availability: Conducts interviews anytime, anywhere, without needing human support.
  • Multilingual capabilities: Handles interviews in over 50 languages.
  • Unmatched consistency: Never gets tired or distracted.
Do you have ISO or SOC certification?

Yes, we are ISO 27001 certified. Our Information Security Management System is independently certified to ISO/IEC 27001 and re-audited every year.

We answer all your questions here