Where modern researchers do their boldest work

Today’s leading research firms and in-house teams trust Glaut to shape what's next in research. Gaining deeper insights and moving faster, without compromising methodological rigor.

Trusted by agencies shaping what's next in research

SOLUTION

Everything from fieldwork to the deck. On one platform, in days.

Glaut Intelligence runs the analysis end-to-end: coding, crosstabs, pattern validation, draft reporting. You review the evidence, override what's wrong, and shape the final story. No more bouncing between SPSS, Excel, and PowerPoint.

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AI listening

1. Analysis Plan

Glaut reads your brief and proposes a structured analysis plan: research goals, hypotheses, analyses to run. You review and edit it upfront.

2. Analysis

Open-ends are coded across three approaches: thematic, entity, interpretative. Crosstabs run with full statistical configuration.
Glaut reads across the tables to surface patterns. Every result stays auditable down to the verbatim.

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When you think about salty snacks, what are the first products or brands that come to your mind?

Total Gender Age
Total male female 18–35 35–50 above 50
Base (n)Conf: 95% 99 53 46 35 34 30
Auntie Anne's 2%2%2%3% 0%3%
Kettle 6%6%7%3% 14% 7%
Ocean's Halo 1%0%2%3% 0%0%
Jolly Time 1%0%2%3% 0%0%
Happy Nuts 1%0%2%3% 0%0%
Popcornopolis 6%6%7% 9% 6%3%
Gone Toasting 1%0%2%0% 3%0%
Doritos 14%15%13%17% 12%13%
Kettle · 35–50 · 14%
Explain me the significance…

Usage & Attitude · Salty Snacks · AR Report

Executive Summary

The salty snack category is won or lost on the couch: 87% of last-occasion snacking happens during entertainment viewing, driven by boredom rather than hunger. Yet category satisfaction sits at just 3.4 / 5. A market structurally ripe for disruption.

Gender is the primary strategic fault line. Women lead on health-driven choice (51%) while men prioritise taste (43%). A 25-point split that should anchor product positioning.

Innovation white space n=99 · AR market
Opportunity
Demand → Satisfaction →
Variety
Health w/o trade-off
Premium texture
Familiar flavor
Bold flavor
Easy snacking
Indulgent
Chart added View in report
Jack
Ele

3. Report generation

Ask to the assistant in plain language to run new analysis, test hypotheses, request fresh cuts and save them into the report.
Every answer is linked back to the analysis and the verbatim that supports it, so you verify before you approve. Available 24/7.

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4. Integrations

Pull approved findings into a structured report workspace, collaborate with your team, and shape the client narrative in a single source of truth. Approve the final version and export in PowerPoint.

Discover all our integrations
Use cases

What Glaut is used for by researchers

Choose a use case to see Glaut in action: try the interview as a participant and read the report.

Highlights

The complete platform for
AI-powered research

Glaut is designed to scale research with qualitative depth and quantitative breadth and efficiency.
It helps researchers win and run more projects without sacrificing accuracy.

Chat Assistant

Pressure test your thinking with an intelligent assistant available 24/7

The Chat Assistant gives researchers a natural-language way to explore the evidence, without exporting data or writing formulas.

The assistant run the analyses for you

Glaut performs multi-step analysis and helps you test hypotheses. You can quickly iterate, approve, and save the findings in the report.

Every finding is grounded in the dataset

Every answer is linked back to the relevant analysis and its verbatim, making it easy to verify accuracy before you approve or act.

Iterate on the report faster

Get instant answers by querying your trusted dataset and available context.

Industry Memberships

Who is it for

Who Glaut is for?

Glaut is designed to scale research with qualitative depth and quantitative breadth.
It helps researchers win and run more projects without sacrificing scale and accuracy.

Features

The complete platform for
AI-powered research

Glaut is designed to scale research with qualitative depth and quantitative breadth and efficiency.
It helps researchers win and run more projects without sacrificing accuracy.

Insights templates

Spot top-of-mind topics and emerging trends with sentiment and thematic analysis

Upload your brief

Upload your brief directly as a Word or PDF file and start building your project in minutes

Seamless embedding

Embed Glaut into your surveys and stack for open-ended questions via the iframe plug-in.

Test with Synthetic answers

Use synth answers to preview how the AI moderator handles questions, follow-up logic, and refined probes

Screening logic

Set up custom screening logic and ending paths, including screen out, quota full, complete, or survey closed

Project controls

Control setup: choose voice or text, allow multiple entries, and include or exclude incomplete responses

FAQ

Get answers to the most commonly asked questions

How is Glaut different from traditional research methods?

Glaut combines elements of quantitative and qualitative research, offering a unique, scalable approach to uncover deeper insights.

Like Quantitative Research:
Scalable data collection: Gathers insights from large respondent pools, through a single URL.
‍Structured responses: Supports formats like yes/no, multiple choice, and NPS.

Unlike Quantitative Research:
‍Depth over numbers: Focuses on nuanced, open-ended insights rather than purely statistical trends.

‍Like Qualitative Research:
‍Open-ended questions: Encourages thoughtful, detailed open-ended answers.
‍In-depth exploration: Captures motivations, opinions, and emotional drivers.

Unlike Qualitative Research:
‍Efficiency: AI-moderated interviews are usually under 20 minutes, unlike long-form studies.
‍Scalability: Handles hundreds of respondents, delivering faster, broader insights.

We collaborate with independent institutions to test AIMI as a new methodology: read the findings here.

How and when to use Glaut natively?

While Glaut can be used as an add-on to a quant survey, Glaut shines as a stand-alone research programming software.

  • Data collection capabilities: Glaut handles both open- and closed-ended questions, coding responses automatically in real-time, and eliminating the need for additional tools to analyze the data.
  • Export flexibility: Glaut provides export features for all collected data, enabling advanced statistical or custom analyses in external software if needed.
How and when to use Glaut with another quant survey?

Glaut can seamlessly complement quantitative surveys by adding a qualitative layer of depth to your project:

  • Embedding Glaut in a quant platform: You can now embed Glaut directly within your existing quantitative survey software using an iframe. This integration allows respondents to complete AI-moderated open-ended questions inside the same survey flow, without being redirected to and from Glaut. The result is a smoother experience for participants and richer, more contextual data for researchers.
  • Best practice: Glaut voice interviews allow researchers to explore motivations, emotions, and detailed feedback, leading to richer answers from the audience compared to open-ended in a survey.
How does AI-moderation work?

AI moderation uses advanced LLMs to replace the human moderator in interviews, offering:

  • Human-like engagement: Interprets answers from respondents, and makes thoughtful follow-ups in real time to explore their opinions and feelings more in depth.
  • 24/7 availability: Conducts interviews anytime, anywhere, without needing human support.
  • Multilingual capabilities: Handles interviews in over 50 languages.
  • Unmatched consistency: Never gets tired or distracted.
Do you have ISO or SOC certification?

Yes, we are ISO 27001 certified. Our Information Security Management System is independently certified to ISO/IEC 27001 and re-audited every year.

We answer all your questions here
SECURITY

Every insight is compliant and defensible

ISO 27001

Glaut is certified with ISO 27001, the internationally recognized standard for information security management.

GDPR

Our team is based in Europe, and we operate under GDPR regulation - the world’s strictest standard for data privacy.

From data collection and access management to findings, Glaut enforces rigorous standards to ensure your data stays secure, private, and compliant.

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Pharma MR with Glaut