Glaut combines elements of quantitative and qualitative research, offering a unique, scalable approach to uncover deeper insights.
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Like Quantitative Research:
Scalable data collection: Gathers insights from large respondent pools, through a single URL.
‍Structured responses: Supports formats like yes/no, multiple choice, and NPS.
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Unlike Quantitative Research:
‍Depth over numbers: Focuses on nuanced, open-ended insights rather than purely statistical trends.
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‍Like Qualitative Research:
‍Open-ended questions: Encourages thoughtful, detailed open-ended answers.
‍In-depth exploration: Captures motivations, opinions, and emotional drivers.

Unlike Qualitative Research:
‍Efficiency: AI-moderated interviews are usually under 20 minutes, unlike long-form studies.
‍Scalability: Handles hundreds of respondents, delivering faster, broader insights.

We collaborate with independent institutions to test AIMI as a new methodology: read the findings here.

While Glaut can be used as an add-on to a quant survey, Glaut shines as a stand-alone research programming software.

• Data collection capabilities: Glaut handles both open- and closed-ended questions, coding responses automatically in real-time, and eliminating the need for additional tools to analyze the data.
• Export flexibility: Glaut provides export features for all collected data, enabling advanced statistical or custom analyses in external software if needed.

Glaut can seamlessly complement quantitative surveys by adding a qualitative layer of depth to your project:

• Embedding Glaut in a quant platform: You can now embed Glaut directly within your existing quantitative survey software using an iframe. This integration allows respondents to complete AI-moderated open-ended questions inside the same survey flow, without being redirected to and from Glaut. The result is a smoother experience for participants and richer, more contextual data for researchers.
• Best practice: Glaut voice interviews allow researchers to explore motivations, emotions, and detailed feedback, leading to richer answers from the audience compared to open-ended in a survey.

AI moderation uses advanced LLMs to replace the human moderator in interviews, offering:

• Human-like engagement: Interprets answers from respondents, and makes thoughtful follow-ups in real time to explore their opinions and feelings more in depth.
• 24/7 availability: Conducts interviews anytime, anywhere, without needing human support.
• Multilingual capabilities: Handles interviews in over 50 languages.
• Unmatched consistency: Never gets tired or distracted.

Yes, we are ISO 27001 certified. Our Information Security Management System is independently certified to ISO/IEC 27001 and re-audited every year.