CATI and AIMIs share a structured format, but AIMIs preserve full verbatims and use adaptive follow-ups to deliver richer insights across thousands of interviews.
AIMIs deliver the same structure and rigor as traditional CATI, but without the need for a live operator. On Glaut, researchers can also add closed questions alongside open ones, combining structure with depth in a single flow.
Glaut AIMIs are designed to outperform traditional methods by combining qualitative depth with quantitative structure. They deliver richer data, faster and at scale, without sacrificing rigor or participant comfort.
AIMIs run on a pre-defined design with guardrails: allowed probe types, relevance checks, and stop conditions. Follow-ups reference prior answers (not generic prompts), with all steps logged for auditability.
In most cases yes! AIMIs are smartphone-based and reach people wherever they are. They cover the same audiences as phone surveys, but with richer data and less friction. The exception is when a study explicitly requires live human interaction by phone. In all other contexts, AIMIs provide consistent depth, verbatim fidelity, and faster insights at scale.
Glaut AIMIs can run standalone or be embedded into existing surveys adding a qualitative “why” layer alongside quant items without disrupting workflows.
We take security and compliance seriously. Glaut is fully GDPR-compliant and ISO 27001 certified, trusted by global firms like IPSOS and Kantar to build secure and compliant AI-native research.
