Understand how people see your brand, emotionally and associatively, to reveal what drives awareness, equity, and long-term strength.
Reveal the emotional and cognitive roots of brand perception at speed and scale, to empower strategic business decisions and grow brand equity.
Run a one-off spot project to answer a specific brand question, or set up a continuous brand tracker to monitor perception over time.
Collect high-quality customer insights at scale with open-ended, AI-moderated interviews (or AIMIs) in more than 50 languages.
Analyze qualitative feedback in minutes with Glaut: from thematic and interpretative analysis to instant Excel or SPSS exports.
Turn data into ready-to-share reports with Glaut’s AI agent featuring narrative summaries and insight charts linked directly to real verbatims.
Read the Report