REPORT

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Usage & Attitude · Salty Snacks · AR Report

Executive Summary

The salty snack category is won or lost on the couch: 87% of last-occasion snacking happens during entertainment viewing, driven by boredom rather than hunger. Yet category satisfaction sits at just 3.4 / 5. A market structurally ripe for disruption.

Gender is the primary strategic fault line. Women lead on health-driven choice (51%) while men prioritise taste (43%). A 25-point split that should anchor product positioning.

Innovation white space n=99 · AR market
Opportunity
Demand → Satisfaction →
Variety
Health w/o trade-off
Premium texture
Familiar flavor
Bold flavor
Easy snacking
Indulgent
Chart added View in report
Jack
Ele

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Glaut performs multi-step analysis and helps you stress-test hypotheses against the full dataset. You can quickly iterate, approve, and save the findings in the report.

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