STAKES

+30%

of researcher’s time goes to operational work

Outsource it, and the cost compounds with context loss during handover.

Analysis is where research time disappears.

Once fieldwork closes, the most expensive part of the project begins, and most of it is grunt work that has nothing to do with thinking.

Open-ended coding

2–3 days

Tab specs & banner

3–5 days

Trend detection & validation

1–2 days

Charts & Tables creation

2–4 days

Client-ready report on Powerpoint

3–5 days

Field close → client-ready deck 2–3 weeks

SOLUTION

Everything from fieldwork to the deck. On one platform, in days.

Glaut Intelligence runs the analysis end-to-end: coding, crosstabs, pattern validation, draft reporting. You review the evidence, override what's wrong, and shape the final story. No more bouncing between SPSS, Excel, and PowerPoint.

Analysis Plan U&A Salty Snacks

Q1 Think about the last time you ate a salty snack. Can you describe the situation you were in?

Recent experience: Consumption context

Identify the characteristics of the most recent consumption occasion: context, location, and experience while eating.

Recent experience: Product consumed

Identify the type of product eaten most recently. Chips, popcorn, other salty snacks. Do not identify brand names.

Q4 Think about your typical day. What is the main reason or feeling that makes you crave a salty snack?

Craving triggers

Identify the main reasons, motivations, or feelings that trigger the respondent's craving for a salty snack, including emotional and situational drivers.

1. Analysis Plan

Glaut reads your brief and proposes a structured analysis plan: research goals, hypotheses, analyses to run. You review and edit it upfront.

YOU

define the business question and approve the plan

GLAUT

drafts the plan from the brief

2. Coding & Analysis

Open-ends are coded across three approaches: thematic, entity, interpretative. Crosstabs run with full statistical configuration.
Glaut reads across the tables to surface patterns. Every result stays auditable down to the verbatim.

YOU

inspect the evidence, override codes, and merge nets

GLAUT

codes, tabulates, and connects patterns across data

Think about the last time you ate a salty snack. Can you describe the situation?

Upload your codebook

487 responses

Entertainment-driven snacking

42%

53% Home snacking

40% Screen snacking

16% Relaxation context

9% Experience enhancement

7% Entertainment context

6% Experience enjoyment

3% Experience combination

Social snacking experiences

28%

Home-based relaxation

22%

Public & outdoor snacking

14%

When you think about salty snacks, what are the first products or brands that come to your mind?

	Total	Gender		Age
	Total	male	female	18–35	35–50	above 50
Base (n)Conf: 95%	99	53	46	35	34	30
Auntie Anne's	2%	2%	2%	3%	0%	3%
Kettle	6%	6%	7%	3%	14%	7%
Ocean's Halo	1%	0%	2%	3%	0%	0%
Jolly Time	1%	0%	2%	3%	0%	0%
Happy Nuts	1%	0%	2%	3%	0%	0%
Popcornopolis	6%	6%	7%	9%	6%	3%
Gone Toasting	1%	0%	2%	0%	3%	0%
Doritos	14%	15%	13%	17%	12%	13%

Kettle · 35–50 · 14%

Explain me the significance…

3. Iterate with Chat Assistant

Ask to the assistant in plain language to run new analysis, test hypotheses, request fresh cuts and save them into the report.
Every answer is linked back to the analysis and the verbatim that supports it, so you verify before you approve. Available 24/7.

YOU

you instruct on what to look for, then review and approve

GLAUT

run new analysis, test hypotheses, validate patterns for you

4. Report creation

Pull approved findings into a structured report workspace, collaborate with your team, and shape the client narrative in a single source of truth. Approve the final version and export in PowerPoint.

YOU

frame the story, set the caveats, approve the final output

GLAUT

frame the story, set the caveats, approve the final output

Usage & Attitude · Salty Snacks · AR Report

Executive Summary

The salty snack category is won or lost on the couch: 87% of last-occasion snacking happens during entertainment viewing, driven by boredom rather than hunger. Yet category satisfaction sits at just 3.4 / 5. A market structurally ripe for disruption.

Gender is the primary strategic fault line. Women lead on health-driven choice (51%) while men prioritise taste (43%). A 25-point split that should anchor product positioning.

Innovation white space n=99 · AR market

Opportunity

Demand → Satisfaction →

Variety

Health w/o trade-off

Premium texture

Familiar flavor

Bold flavor

Easy snacking

Indulgent

Chart added View in report

Jack

Ele

AUDITABILITY

An analysis system built around how researchers actually work.

Glaut Intelligence works alongside you from brief to report: running analysis once fieldwork closes, testing your hypotheses, validating patterns, and shaping a reviewable report at the end.

The system handles the grunt work. You stay in charge of every decision that matters.

The agents work for you

Reads the brief and proposes an analysis plan

Codes open‑ended responses across three approaches

Generates crosstabs with significance and caveats

Tests hypotheses against the full dataset

Connects patterns across tables, codes, and verbatim

Drafts a structured, evidence‑backed report

Exports an editable PowerPoint

You approve and craft.

Define business context and research goals

Check evidence behind every code and finding

Override coding, merge codes, adjust nets

Decide which patterns are real and which to discard

Frame caveats, sensitivity, and confidence

Shape the client narrative and recommendation

Approve the final output

DATA

Bring your own data

You don't have to change how you collect data to use Glaut Intelligence.
Upload an existing dataset and use Glaut as the analysis layer - or pair it with AIMI for richer open-ended depth.

SAVinterview_codes.sav

XLSworkbook.xlsx

CSVreport_v3.csv

XLSpivot_2026.xlsx

CSVnps_raw.csv

SAVthemes_codes.sav

SPSS

Full variable labels, value labels, and metadata, preserved on import

Excel

Tabular survey data with auto-detected question types and scales

CSV

Lightweight schema-flexible imports for any tabular dataset.

AIMI

Native integration with Glaut AI-moderated interviewing layer.

SECURITY

Every insight is compliant and defensible

ISO 27001

Glaut is certified with ISO 27001, the internationally recognized standard for information security management.

GDPR

Our team is based in Europe, and we operate under GDPR regulation - the world’s strictest standard for data privacy.

From data collection and access management to findings, Glaut enforces rigorous standards to ensure your data stays secure, private, and compliant.

Two ways to use Glaut Intelligence.

Adopt the full operating system, or just the analysis layer. Both are designed for research teams under pressure to move faster without compromising methodological rigor.

Collection + Analysis

FULL OS

The full Glaut OS include data collection, analysis and reporting in one platform.

What’s included

AI‑moderated interviews with open‑ended probing

Closed‑ended questions (matrix, rating, select)

Add AI-moderated modules into existing surveys

Panel or customer sample integration

Intelligence: coding, crosstabs, report

Analysis only

DATASET IMPORT

A standalone analysis layer for data you collected elsewhere. Bring SPSS, Excel, or CSV, and start from there.

What’s included

Analysis plan generated from your brief

Open‑ended coding

Agentic crosstabs with significance

Hypothesis testing with linked evidence

Report drafting + PowerPoint export

Request Access

Delegate the Grunt Work.
Own the Judgment.

Analysis is where research time disappears.