Surveys provide the numbers. Glaut AIMIs bring the stories. Together, they give researchers a complete picture of people’s experiences, motivations and reasoning.
Glaut AIMIs include all the features and value of surveys.
Researchers can design projects with select, or rating, then enrich them with targeted open-ended follow-ups for deeper context.
On Glaut, you can also build crosstabs directly, bringing quantitative structure and qualitative depth together in one place.
You don't need to disrupt your research stack, just embed AIMIs. With a simple iframe (copy-paste), Glaut fits directly inside your existing surveys, so respondents stay in flow and you keep full context.
In early 2024, we ran our first comparative study: "Enhancing Qualitative Market Research with Conversational AI-agents: Comparative Study of AI-Moderated Interviews (aka “AIMIs”) and Traditional Static Surveys".
The aim was to test whether an AI-moderated interviewer could capture richer, more insightful qualitative data than traditional web-based surveys.
Not at all. Surveys and AIMIs work best in combination. Surveys give you the numbers, AIMIs uncover the reasons behind them. Many researchers embed AIMIs into surveys or run them side by side for a fuller evidence base.
Yes. On Glaut, you can build projects with select or rating questions only, and still add smart open-ended follow-ups wherever you want more depth. This means you can run survey-style projects without leaving the platform.
AI moderation reduces gibberish, straight-lining, and copy-paste responses. In validated studies, AIMIs produced 129% more words per answer, cut gibberish by 53.6%, and achieved 56% higher completion rates than traditional surveys.
We take security and compliance seriously. Glaut is fully GDPR-compliant and ISO 27001 certified, trusted by global firms like IPSOS and Kantar to build secure and compliant AI-native research.
