In short:

• Traditional methods make you choose between speed and depth. AI-native research doesn’t.
• With Glaut, you can test products qualitativelyat scale and without moderation.
• AI-powered interviews capture not just what people think, but why they think it.
• Insights are instantly structured and segmentedno manual tagging required.
• Researchers stay in control of their brief, sample, and analysis at every step.

The Challenge

Testing a new product before launch requires both scale and depth. Researchers need to understand not only how many people like or dislike a product but also why. Traditional methods present challenges:

• Surveys lack depth: they provide numbers but don’t explain motivations.
• Focus groups are costly and slow: they offer qualitative insights but absorb a lot of resources (time and money).
• One-on-one interviews don’t scale: conducting hundreds of in-depth interviews manually is unrealistic for most teams.

Glaut offers a way to combine scale with depth, making product testing faster, more structured, and actionable. Below is a step-by-step guide to conducting product testing with Glaut.

Step 1: Set Clear Research Goals

Before you write a question or pick a sample, get laser-specific on what you want to learn. A high-impact product test typically uncovers:

• Emotional responses → What feelings does the product trigger?
• Adoption drivers and barriers → What encouragesor discouragesuse?
• Real-life relevance → Does the product solve a pain point in someone’s day?
• Purchase likelihood → Would they actually buy it?

Having these goals upfront ensures that your interview flow, analysis, and reporting stay aligned.

Step 2: Craft Adaptive, Open-Ended Conversations

This is where Glaut flips the script.

Instead of static surveys or scheduled calls, Glaut runs AI-powered, open-ended interviewsat scale. Every participant enters a dynamic, human-sounding conversation that adapts to their answers in real time.

For example, if you're testing a new smartphone, you might ask:

These aren’t checkboxes. They’re open invitations to share real thoughts, emotions, and use casesall guided by your original research goals.

Step 3: Validate the Experience Before Launching

One of Glaut’s most underrated powers? Synthetic previews.

Before sending your study to real participants, you can run a full simulation using synthetic responses. This helps you:

• Test the clarity and tone of your prompts
• Spot gaps in your logic or flow
• Catch confusing language or awkward phrasing

Think of it as a rehearsal. No sample wasted, no time lost.

Step 4: Let the Analysis Happen While You Sleep

You don’t need to transcribe, code, or tag anything.

As participants complete their interviews, Glaut’s AI structures their answers instantly using:

• Thematic analysis → What topics and trends emerge across responses?
• Emotional interpretation → How do people feeland why?
• Feature extraction → What product attributes are mentioned the most?
• Rating segmentation → How does interest differ across demographics?

This means by the time your fieldwork wraps, your analysis is already 80% done. You just have to interpret it.

Step 5: Deliver a Report That Tells a Story

Great research doesn’t just describe. It drives decisions.

Glaut’s reporting is automatically aligned with your research goals. That means your final output isn’t a PDF full of quotesit’s a narrative structured around the decisions your stakeholders need to make.

Each section is mapped like this:

• Emotional insights → What resonated emotionally with your audience
• Decision drivers and blockers → What features converted or concerned them
• Everyday relevance → Where and how people would actually use the product
• Likelihood to buy → Who’s in, who’s out, and what tips the balance

All structured, searchable, and ready to present.

Why Use Glaut for Product Testing?

Because modern product development moves fastand qualitative insight needs to keep up.

With Glaut, you can:

• Run deep, open-ended interviews at scalewithout moderators
• Analyze emotional and rational drivers automatically
• Maintain full control over your brief, your sample, and your output
• Go from research question to business-ready insightsfast

Whether you're refining a prototype, validating a feature, or preparing for launch, Glaut gives you the clarity you need to move forward with confidence.

TL;DR Takeaways

• Combine survey-level reach with interview-level insight.
• Use adaptive, AI-powered interviews to understand emotion, behavior, and intent.
• Get structured analysis as responses come inno transcription, no tagging.
• Deliver a report that answers not just what, but why.
• Spend your time thinking strategically, not formatting findings.

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