Coding open-ended responses with Glaut

In qualitative research, open-ended responses are where the magic happens.

They reveal motivations, emotions, and unexpected insights that multiple-choice questions often miss. But let’s be honest: coding them? It’s time-consuming. It’s messy. And sometimes, it feels like you need a second brain just to organize it all.

That’s where Glaut steps in.

Whether you're running product testing, brand tracking, or customer experience research—Glaut turns your raw verbatims into clean, structured insight. Fast.

Upload verbatims and let Glaut do the heavy lifting.

You don’t need to train a model or write a prompt. Just upload your file.

📁 CSV, XLSX, JSON: we support common formats.
📊 One question, or many, we handle both single-response and multi-question studies.

Once uploaded, Glaut automatically runs multiple layers of analysis, so you get more than just word clouds or sentiment bars.

What kind of analysis can you run with Glaut?

Here’s what happens behind the scenes once your verbatims are in:

1. Thematic analysis

We detect recurring themes and categorize responses accordingly. You can explore what people talk about most—whether it’s product features, customer support, or unmet needs.

✅ No manual tagging
✅ Works in 20+ languages
✅ Reveals dominant narratives

2. Interpretative analysis

Glaut doesn’t just group responses. It interprets them. Our AI highlights underlying intent, emotional tone, and the why behind certain patterns.

Example: instead of just tagging “price” as a theme, we’ll show that users talk about price in relation to fairness, value, or frustration—depending on context.

3. Named Entity Recognition (NER)

We extract specific mentions of brands, products, people, or places. This is especially useful in brand tracking and competitive analysis.

Example: “I prefer Spotify over Apple Music for playlists” → Glaut flags Spotify and Apple Music as entities, and connects them to user preferences.

Break it down by question

One of the most powerful features? You can filter and compare insights by:

• Individual questions
• Demographics (age, gender, location, etc.)
• Survey variables (NPS scores, product variants, etc.)

Whether you're running 3 questions or 30, Glaut helps you understand how answers differ depending on the prompt or segment.

Built for Researchers. Not Just Analysts.

We know research isn’t one-size-fits-all. That’s why Glaut is designed to work how you think:

• You can explore the raw verbatims at any time
• You can trace every insight back to the original verbatim
• You can export coded data for Excel, or your preferred tools
• You can merge themes and codes just with a drag and drop
• You can edit themes and codes naming

All of this happens in a visual, no-code environment made for real-world qual and quant workflows.

So… is Glaut for you?

If you’re tired of manually coding responses, struggling with messy spreadsheets, or trying to fit open-ended data into closed frameworks: Glaut is built for you.

We’re not replacing researchers. We’re just giving you a second brain that happens to love language, context, and structure.

Start coding smarter, not harder.