Glaut combines elements of quantitative and qualitative research, offering a unique, scalable approach to uncover deeper insights.
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Like Quantitative Research:
Scalable data collection: Gathers insights from large respondent pools, through a single URL.
‍Structured responses: Supports formats like yes/no, multiple choice, and NPS.
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Unlike Quantitative Research:
‍Depth over numbers: Focuses on nuanced, open-ended insights rather than purely statistical trends.
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‍Like Qualitative Research:
‍Open-ended questions: Encourages thoughtful, detailed open-ended answers.
‍In-depth exploration: Captures motivations, opinions, and emotional drivers.

Unlike Qualitative Research:
‍Efficiency: AI-moderated interviews are usually under 20 minutes, unlike long-form studies.
‍Scalability: Handles hundreds of respondents, delivering faster, broader insights.

While Glaut can be used as an add-on to a quant survey, Glaut shines as a stand-alone research programming software.

• Data collection capabilities: Glaut handles both open- and closed-ended questions, coding responses automatically in real-time, and eliminating the need for additional tools to analyze the data.
• Export flexibility: Glaut provides export features for all collected data, enabling advanced statistical or custom analyses in external software if needed.

Glaut can seamlessly complement quantitative surveys by adding a qualitative dimension to your project:

• Embedding Glaut in a quant platform: Integrate Glaut directly within your existing quant survey software to enrich the project with a more effective way to collect answers for open-ended questions. Respondents can be redirected from and to Glaut after completing the quantitative portion, providing deeper context to their answers.
• Best practice: Glaut voice interviews allow researchers to explore motivations, emotions, and detailed feedback, leading to richer answers from the audience compared to open-ended in a survey.

AI moderation uses advanced LLMs to replace the human moderator in interviews, offering:

• Human-like engagement: Interprets answers from respondents, and makes thoughtful follow-ups in real time to explore their opinions and feelings more in depth.
• 24/7 availability: Conducts interviews anytime, anywhere, without needing human support.
• Multilingual capabilities: Handles interviews in over 50 languages.
• Unmatched consistency: Never gets tired or distracted.