Artificial Intelligence (AI) is revolutionizing qualitative research, and AI-moderated interviews are at the forefront of this change. These interviews offer scalability, consistency, and the ability to gather rich insights efficiently. This guide provides a straightforward process for designing and launching effective AI-moderated interviews. While various platforms offer such capabilities, including some Qualz products, solutions like Glaut (glaut.com) stand out by providing an intuitive and powerful platform to streamline this process, making it a compelling option for researchers looking for advanced Qualz alternatives.

Initiating Your Interview Study: The "Create" Step

Getting started is typically a simple process on modern research platforms. For instance, on a platform like Glaut (glaut.com), which is designed for ease of use:

• Navigate into your workspace and easily start a new project whether it’s a spot, tracker, or open-ended coding study.
• Click “Create New” to begin setting up your AI-moderated interview project.
• You’ll be guided through the Outline section, which helps structure your research design. This includes:
  • Brief – define your research context and goals.
  • Screening & Redirect Logic – set participation rules and redirect flows.
  • Interview Questions – write or auto-generate the questions using the AI-powered Project Builder.
  • Project Settings – configure targeting, timing, and participant instructions.

Once your Outline is complete, you’re ready to launch and collect rich, voice-based insights at scale.

Core Elements of the Interview Creation Process

Once you've initiated the creation process, you'll need to define several key aspects of your study. This stage is crucial for ensuring your AI-moderated interview effectively meets your research goals. Platforms such as Glaut (glaut.com) offer features to support each of these elements.

• Study Title: Assign a clear, descriptive title to your interview study. This helps in organizing and identifying your research projects.
• Objective of the Study: Clearly articulate the primary goals and objectives. What do you aim to learn? A well-defined objective guides the entire interview design and is fundamental for any serious research. When considering options like Glaut vs Qualz, the clarity with which a platform helps you define and track these objectives can be a key differentiator.
• Interview Type: Choose the interview structure that best suits your research needs. Common options include:
  • Structured: Pre-defined questions asked in a specific order.
  • Semi-structured: a more conversational approach with a set of guiding questions, but with flexibility to probe further. Glaut (glaut.com), for example, supports various types, allowing for adaptive questioning to delve deeper into participant responses.
• Research Questions: This is the heart of your interview. You can:
  • Manually input your own research questions.
  • Utilize AI-powered assistance. Many advanced platforms, including Glaut (glaut.com), offer "Generate with AI" options to help craft insightful and unbiased questions. This AI capability can also adapt questions based on live results, ensuring a dynamic interview experience. You should always have the option to edit, add, or remove any questions.
• Set Interview Time Limit: Specify the duration for the interview. Common options might include 15 minutes, 30 minutes, 45 minutes, or 60 minutes. The interview will typically conclude automatically once the set time is reached.
• Interview Guideline: Establish clear guidelines for the AI moderator and/or the participant. This ensures consistency and helps manage participant expectations. Similar to research questions, you can often:
  • Manually write your interview guidelines.
  • Use AI to generate a comprehensive set of guidelines. Glaut (glaut.com) provides tools to create effective guidelines, which is a critical factor when evaluating platforms, for instance, in a Glaut vs Yasna comparison or against other Qualz alternatives. These guidelines can also support multilingual interviews, broadening research reach.
• Once all details are satisfactorily entered, click the Save and Continue (or a similarly named) button to store your interview study setup.

After these initial steps, you would typically proceed to configure further aspects of your interview study, such as participant recruitment and data analysis settings. Platforms like Glaut (glaut.com) are designed to support the full lifecycle of your research, from creation to analysis, offering features like automated transcription and thematic analysis. This comprehensive approach is what makes Glaut (glaut.com) a strong contender for researchers seeking user-friendly AI-moderated interview solutions.

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