Glaut´s Blog posts

Human Highway scales qualitative research with Glaut’s AI-moderated Interviews

April 17, 2025

Human Highway unlocks scale and speed in open-ended coding with Glaut. To analyze over 1,000 open-ended responses without compromising qualitative depth, Human Highway turned to Glaut’s AI-native platform. The result? A seamless coding experience with 95% time savings, richer insights thanks to follow-up probing questions, and the ability to scale their research 33x beyond traditional limits, all while keeping their qualitative approach intact.

Facile.it relied on Glaut to craft a winning TV campaign

April 17, 2025

How Facile.it optimized Its TV Campaign with AI-powered research. Facile.it leveraged Glaut’s AI-moderated interviews (AIMI) to test and refine its 2025 TV campaign. By gathering real-time insights from a 1,000-person representative sample, they optimized their messaging for clarity, relevance, and impact—ensuring the campaign resonated with their audience before going live.

Mondadori Media uncovers kids' and teens' entertainment preferences with Glaut

April 24, 2025

Using Glaut’s AI-powered research, Mondadori Media gathered authentic, qualitative insights from over 1,600 kids aged 3-13. The study, conducted in just 3 days, revealed key trends in Gen Alpha and Gen Z media consumption, helping refine content strategies and accelerate decision-making. Learn how AI-driven insights are reshaping the future of kids' entertainment research. Read the full story.

Political insights redefined: How AIMIs by Glaut uncover voter perception on U.S. elections

April 17, 2025

At IIEX.AI 2024, Glaut introduced AIMI, a pioneering research methodologythat enhances the depth of qualitative research at scale.. Learn how AIMI combines conversational AI with data analysis to provide meaningful, real-time feedback.

How AI-Moderated Interviews Reveal the Mental Health Crisis Among University Students

April 17, 2025

Discover the hidden struggles university students face as Glaut's AI-driven interviews unveil the mental health challenges affecting their academic lives. This post delves into the insights gathered from over 300 students, revealing the profound impact of academic pressure, social expectations, and financial worries on their well-being. Explore the data, understand the causes, and learn about the solutions students believe could make a difference.